Nextiva Elevates Customer Experience with Thrio Acquisition

Nextiva Elevates Customer Experience with Thrio Acquisition

In a significant move to reshape the landscape of customer experience solutions, Nextiva, headquartered in Scottsdale, AZ, has successfully acquired Thrio, a leading contact center software company based in Calabasas, CA, renowned for its expertise in AI-driven customer experience.

The undisclosed amount of the deal marks Nextiva’s second strategic acquisition in less than two years, following their earlier investment in Simplify360. Nextiva, led by CEO Tomas Gorny, has become a pivotal player in the business communications sector, powering over 100,000 businesses and facilitating billions of conversations annually through its unified customer experience platform.

Thrio, led by CEO Edwin Margulies, specializes in AI-powered cloud contact center software designed to empower agents with tools that enhance efficiency, speed, and personalization in customer interactions.

“This acquisition brings us to the forefront of CX solutions. It’s not just another strategic move; it’s a logical step that paves the way for Nextiva’s continued success in the market,” stated Tomas Gorny, underscoring the significance of the acquisition.

Nextiva customers will now have immediate access to Thrio’s innovative offerings, marking a substantial leap forward in the democratization of customer experience technology. The shared commitment to bridging the CX technology gap between small and large companies aligns with Nextiva’s vision of over 15 years, focusing on making CX technologies accessible to businesses of all sizes.

Edwin Margulies, CEO of Thrio, expressed enthusiasm about joining the Nextiva family, stating, “Joining the Nextiva family will accelerate our shared mission on a global scale. Together, we are putting an end to the CX technology gap between small and large companies.”

This strategic move not only promises to delight customers but also positions Nextiva and Thrio to ‘future-proof’ businesses against the rapidly evolving technology landscape. The acquisition underscores the collective vision of both companies to empower every business, irrespective of size, to operate with the efficiency and sophistication traditionally associated with Fortune 500 companies.

Nextiva’s journey, which began in 2008 with a $200 million investment from Goldman Sachs Asset Management, has now positioned the company with a valuation of $2.7 billion as of late 2021. The union with Thrio reinforces Nextiva’s commitment to providing innovative and accessible CX solutions, ushering in a new era of customer experience evolution.

Check out the official notification by Nextiva here.

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