In a bid to simplify user experiences, online business review giant Yelp has unveiled a series of AI-powered tools, with a spotlight on innovative business summaries. Leveraging Large Language Models (LLMs), these summaries analyze recent reviews, providing users with quick insights into what to expect from a business.
Yelp’s announcement on Tuesday highlighted its commitment to alleviating decision paralysis among consumers. The new AI-powered business summaries, currently available for iOS users, aim to streamline the process of finding businesses that align with users’ needs at a glance.
Visitors to the top pages of restaurants, food establishments, and nightlife venues will encounter concise summaries based on firsthand user reviews. These summaries outline key aspects such as the atmosphere, service, amenities, value, or a popular dish. The platform plans to roll out these features to Android and desktop users later this year.
This enhancement is part of a broader update that also includes increased recognition for passionate reviewers and improvements in the search functionality. Yelp’s Chief Product Officer, Craig Saldanha, emphasized the role of LLMs in swiftly parsing extensive review data, enabling the platform to provide succinct and meaningful insights.
As part of its winter release, Yelp is also revamping its feed, introducing more visual content, including collections from Yelp Elites and videos posted by businesses. The search experience is set to become more intuitive, with image-forward results and additional carousels for better discoverability.
Furthermore, Yelp is reinforcing its commitment to connecting users with service professionals. By introducing a form that prompts users with relevant questions, the platform aims to enhance the process of finding the right service providers. The addition of a temporary masked number, powered by Twilio, safeguards user privacy when contacting businesses.
Yelp’s winter release also includes updates to its review-related features, introducing badges for reviews and more interactive review topic categories. Businesses will benefit from a revamped home page, improved onboarding, and budget recommendations for ad spending, along with the ability to schedule consultations with Yelp advertising representatives.
This multifaceted update builds on Yelp’s strategy to continually enhance user experiences, leveraging AI to provide valuable, succinct information and foster better connections between consumers and businesses.