Topsort, a San Francisco-based company specializing in artificial intelligence and machine learning-driven clean advertising technology, has successfully raised $20 million in Series A funding. This latest round of investment, which values the company at $150 million, was led by Upload Ventures, with continued support from seed round investors Quiet Capital and Pear Ventures.

Founded in 2021 by Regina Ye, Francisco Larrain, and Michael Ostrovsky, Topsort aims to revolutionize advertising in the face of increasing privacy concerns and the impending demise of third-party cookies. The company’s innovative platform utilizes advanced AI and machine learning algorithms to deliver effective advertising solutions while respecting user privacy.

Unlike traditional ad tech companies, Topsort’s approach is centered on transparency and privacy. Through its retail media platform and customizable APIs, Topsort empowers retailers and marketplaces to conduct ad campaigns with high returns without relying on invasive third-party cookie tracking. The company’s clean room technology ensures that user privacy is preserved, even as advertisers gain valuable insights into advertising effectiveness.

Since its inception, Topsort has attracted major retailers, marketplaces, and brands, including Poshmark, Unilever, Coca-Cola, and General Mills. The company’s rapid growth and commitment to innovation have garnered the attention of investors, resulting in a total funding of $28.6 million to date.

With the advertising landscape evolving rapidly due to the phasing out of cookies, Topsort is well-positioned to lead the way in clean advertising solutions. By offering a comprehensive and privacy-focused advertising platform, Topsort aims to set a new standard for advertising effectiveness while maintaining respect for user privacy.

Regina Ye, CEO of Topsort, expressed excitement about the company’s future prospects, stating, “We’ve spent three years developing a solid offering, and today, we probably have the most comprehensive solution in the market for clean advertising. With the support of our investors and partners, we are confident in our ability to drive positive change in the advertising industry.”

As Topsort continues to innovate and expand its offerings, it remains committed to its mission of democratizing modern advertising technologies and providing advertisers with the tools they need to succeed in a privacy-first world.

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