In a groundbreaking move, Rare Sense, a tech firm with a focus on AI and venture backing, has introduced a cutting-edge AI tool set to revolutionize the realm of fashion photography. This technology empowers fashion brands to create high-quality photoshoots for real-world fashion items swiftly and efficiently using Artificial Intelligence. The tool signifies a departure from the traditional approach of relying on a limited number of clothing item photos to encompass more intricate and diverse photoshoots within minutes, eliminating the need for elaborate, time-consuming, and costly traditional photoshoots.
Traditionally, fashion brands invest substantial resources in elaborate photoshoots that involve models, makeup artists, locations, photographers, equipment, and extensive post-production efforts. These conventional shoots can stretch over weeks to months, placing significant strain on both time and finances. With Rare Sense’s AI, fashion brands now have access to customization options that were previously unattainable in traditional photoshoots. Moreover, this innovative approach aligns with the industry’s growing focus on sustainability by reducing the demand for physical resources.
Sophia Pervez, Chief Sales Officer at Rare Sense, emphasizes the profound impact of this tool on fashion photography. It not only provides creative freedom but also addresses and circumvents various logistical challenges and costs associated with conventional photoshoots. The AI tool offers:
- Unprecedented Creative Control: Empowering creative directors to customize models, poses, lighting, and locations, breaking free from traditional limitations.
- Cost-Efficiency: Drastically reducing product photography expenses by up to 90 percent, eliminating costly elements such as models and locations.
- Time Optimization: Swiftly generating stunning photoshoots, in sharp contrast to the prolonged timelines of conventional methods, thereby expediting marketing campaigns.
Presently, Rare Sense offers a concierge AI service tailored for fashion brands, covering campaign shoots, lookbooks, editorials, and social media visuals. The company aspires to introduce AI assistants that enable brands to autonomously create photoshoots, heralding a new era of ‘text-to-photoshoot’ services. Operating in nine countries, Rare Sense collaborates with over 50 fashion brands, influencers, and gaming apps.
However, in the evolving landscape of fashion photography, Rare Sense faces growing competition, notably from platforms like Botika, Picaai, and Blend AI Studio. These contenders leverage Generative AI to transform product photos into professional fashion shots, facilitating the effortless creation of realistic AI images and professional product photo designs. This competition poses a challenge to Rare Sense’s innovative strides in the industry.