London-based Fluent, a provider of innovative business data analytics solutions, has successfully raised $7.5 million in Seed funding. This significant investment, led by Hoxton Ventures and Tiferes Ventures, marks a milestone in Fluent’s mission to revolutionize how businesses access and utilize their data.

Headed by CEO Robert Van Den Bergh and CTO Cameron Whitehead, Fluent specializes in simplifying data analysis processes through its advanced technology platform. By leveraging artificial intelligence and machine learning, Fluent empowers non-technical team members to extract insights from complex datasets using natural language queries and collaborative dashboards.

Robert Van Den Bergh emphasized the importance of this funding round, stating, “On average, 40% of a data team’s time is spent answering questions from across their business. A lot of these questions are easy to answer for the data team but take them away from the deeper, more strategic analysis that can be transformative to their business. With Fluent’s natural language interface, we’re helping team members self-serve on their data questions.”

Fluent’s client roster already includes industry leaders like Bain & Company, who have benefited from the platform’s ability to democratize data accessibility. Ian Weber, a Partner at Bain & Company, praised Fluent, stating, “Fluent’s platform has helped us leverage LLMs to interrogate and deliver insights from large complex datasets. Fluent allows our non-technical users to quickly get the answers they need efficiently and accurately, especially for questions too complex or specific for pre-built data dashboards.”

Acknowledging the critical role of AI in modern data analysis, Cameron Whitehead, Fluent’s CTO, highlighted the platform’s user-centric design, tailored to meet the needs of non-technical users. He remarked, “Our clients have adopted business intelligence tools, like Tableau and Looker, expecting their non-technical team members to interrogate data on their own but have quickly found that these tools are too technical, resulting in only a small percentage of team members actually using them. Fluent is built to cater to those team members that aren’t data experts.”

The funding will be instrumental in accelerating Fluent’s technological advancements and expanding its team of AI and machine learning experts across Europe. Charles Seely, Partner at Hoxton Ventures, expressed enthusiasm for Fluent’s potential to reshape data analysis paradigms, stating, “Fluent’s approach is not just innovative, it’s urgently needed, and we’re excited to be part of their journey in reshaping how businesses interact with data.”

Fluent’s commitment to democratizing data access and fostering collaborative intelligence positions it as a frontrunner in the evolving landscape of data analytics. With this latest funding, Fluent is poised to continue driving innovation and empowering businesses to harness the full potential of their data.

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