Miami-based Prescient AI, specializing in AI-powered media measurement and optimization, has successfully secured $10 million in Series A funding. The funding round was led by Headline and CEAS Investments, with participation from previous investors Blumberg Capital and Focal VC.

The company, led by CEO Michael True, plans to utilize the funds to expand its platform, focusing on increasing sales and media channel integration coverage. Prescient AI offers media measurement and budget optimization solutions aimed at empowering omnichannel ecommerce brands to predict profitability and maximize revenue from advertising campaigns.

Utilizing proprietary machine learning models, Prescient AI accurately attributes revenue across various media channels, providing daily updates and campaign-level recommendations to enhance return on ad spend (ROAS) and lower customer acquisition costs. Notably, the platform’s accuracy remains unaffected by data-privacy restrictions or changes in the business environment.

Prescient AI boasts rapid channel connectivity, with integration capabilities spanning platforms like Shopify, Amazon, Meta, Google, Snap, TikTok, and CTV. Within days of implementation, the platform delivers actionable insights regarding revenue contributions from each channel and campaign, covering both direct-to-consumer owned sites and the Amazon marketplace.

Several renowned brands, including GOOD AMERICAN, HexClad, Cozy Earth, and Nood, leverage Prescient AI’s platform to forecast profitability and maximize revenue from advertising campaigns.

Reflecting on the company’s growth trajectory, Michael True expressed gratitude for the continued support from investors and clients alike. He emphasized the significance of the latest funding in advancing Prescient AI’s mission to revolutionize digital marketing through advanced AI solutions.

The endorsement from investors underscores confidence in Prescient AI’s ability to provide reliable insights amidst the evolving digital landscape. True highlighted the platform’s adaptability to changes in data privacy, technological advancements, and consumer behavior, ensuring clients remain ahead of the curve.

Client feedback has played a pivotal role in shaping Prescient AI’s product development strategy. Recent enhancements, such as insights into the Amazon marketplace’s impact on sales, are a testament to the company’s commitment to meeting client needs.

Prescient AI’s partnership with brands like HexClad has yielded substantial results, including a 30% increase in ROAS and an 85% surge in revenue from media campaigns. These successes underscore the platform’s efficacy in driving tangible business outcomes for clients.

Looking ahead, Prescient AI remains dedicated to simplifying the complexities of marketing channel integration and data analysis. The company aims to continue delivering actionable insights to optimize advertising spend efficiently, thereby fostering mutual growth and success with its clients.

Prescient AI expresses gratitude for the trust, partnership, and belief in its vision demonstrated by investors and clients. With the new funding, the company is poised to scale its capabilities, refine its solutions, and further empower businesses to thrive in the digital age.

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