Former Apple executive Bobak Tavangar has unveiled a new addition to the world of AI-powered wearables with the launch of Frame, a pair of smart glasses. Priced at $349, these glasses, developed by Brilliant Labs, promise to provide users with “AI superpowers” through their built-in multimodal generative AI voice assistant named Noa.

What sets Frame apart is its integration of advanced AI functionalities, including the ability to identify landmarks, perform web searches, and offer visual analysis, all through voice commands. Users can even access information such as nutrition details by simply looking at food items, with the results displayed as overlays on the lenses.

The glasses, available in black, gray, and clear variants, can be pre-ordered now, with shipping set to commence on April 15th. Additionally, there’s an option to add prescription lenses for an extra cost, bringing the total to $448.

Frame leverages Brilliant Labs’ app, Noa, which utilizes OpenAI for visual analysis, Whisper for translation, and Perplexity for web search. The AI assistant is designed to adapt to users and tasks over time, offering a personalized experience.

Despite the promising features, the success of smart glasses in the market remains uncertain, given previous attempts by companies like North and Bose. However, Brilliant Labs is optimistic about Frame’s potential, especially with its open-source approach, allowing for greater flexibility and user customization.

In terms of specifications, Frame boasts a 640 x 400 pixel color micro OLED display, a 1280 x 720 camera, microphone, and a 222mAh battery. Running on a Lua-based custom operating system, powered by an nRF52840 Cortex-M4F CPU, the glasses offer fast charging and all-day battery life.

One quirky feature of Frame is its charging accessory, dubbed the Mister Power charger, which adds a humorous touch by resembling a nose when plugged in. With its lightweight design, weighing less than 40 grams, Frame aims to offer a comfortable and seamless wearable AI experience compared to bulkier alternatives like Apple’s Vision Pro.