Starbuzz.ai, a Hyderabad-based start-up specializing in influencer marketing, has successfully raised $500,000 in its latest seed funding round.

While the company has chosen to keep the identities of its investors undisclosed, it has expressed its intention to allocate the raised capital strategically. Plans include expanding its workforce, enhancing product features, and exploring untapped markets.

Starbuzz.ai, established in 2021 by Krishna Priya Akella and Aravindha Bollineni, offers advanced AI-driven solutions catering to both B2B and B2C sectors. The platform aids brands and marketing agencies in optimizing their influencer marketing strategies.

By facilitating the seamless identification of relevant influencers, managing marketing campaigns, and offering in-depth analytics, Starbuzz.ai empowers brands to make well-informed decisions. Its ability to detect fraudulent activities, like fake followers ensures transparency and credibility in influencer partnerships.

Eyeing global expansion, Starbuzz.ai is setting its sights on markets in West Asia, Canada, and Australia, aiming to capitalize on the growing demand for influencer marketing solutions worldwide.

Despite facing stiff competition from players like Qoruz, Upfluence, HypeAuditor, and Modash, Starbuzz.ai has demonstrated substantial growth, boasting a threefold increase in monthly revenue. The company currently serves over 500 B2B clients and has amassed a network of 70,000 influencers.

Mahankali Srinivas Rao (MSR), CEO of T-Hub, lauded Starbuzz.ai’s achievements, highlighting its innovative approach to influencer marketing. He emphasized T-Hub’s commitment to nurturing groundbreaking start-ups like Starbuzz.ai, underscoring the organization’s role in fostering innovation within India’s entrepreneurial landscape.

Starbuzz.ai’s platform offers a comprehensive suite of services to streamline influencer marketing efforts for brands:

1. Influencer Discovery Tool: Easily search for influencers aligned with your brand’s vision and campaign requirements.
2. Influencer Report: Evaluate the quality of chosen influencers through detailed reports, including metrics like Consistency and Overall Starbuzz Score.
3. Live Campaign Tracking: Collaborate with influencers, launch campaigns, and monitor their progress in real-time to ensure they meet set objectives.
4. Campaign Reports: Access detailed reports on campaign performance metrics such as ROI, budget utilization, and CPM, empowering brands to refine their influencer marketing strategies for optimal growth.

Starbuzz.ai’s success underscores the burgeoning potential of influencer marketing in today’s digital age, offering brands a streamlined approach to harnessing the power of online influencers. As the industry continues to evolve, Starbuzz.ai remains poised to drive innovation and make a lasting impact in the realm of influencer marketing.