Google has struck a deal with Reddit, reportedly valued at $60 million annually, to enhance its AI capabilities. This partnership aims to provide Google with real-time access to Reddit’s vast reservoir of data, fueling advancements in AI technology.

The collaboration, announced by Reddit in a recent update, signifies a deepening relationship between the two tech giants. By leveraging Reddit’s data API, Google gains efficient access to the platform’s diverse content, empowering the tech giant to train its AI models more effectively.

According to Reddit CEO Steve Huffman, this partnership marks a strategic shift for the platform towards potential revenue-generating opportunities. Reddit intends to provide Google with “more efficient ways to train models,” facilitating the integration of AI-driven enhancements into Reddit’s search functionality.

Moreover, Google’s access to Reddit’s Data API enables the search engine to display Reddit content in innovative ways across its products, offering users enhanced access to the platform’s wealth of discussions and insights.

This expanded partnership also grants Reddit access to Google’s Vertex AI platform, further augmenting Reddit’s search capabilities and user experience. The integration of AI-powered features promises to make Reddit’s content more accessible and relevant to users across various Google products.

Despite previous tensions between Google and Reddit regarding data usage, this collaboration signals a mutual understanding of the value of leveraging AI to enhance user experiences and search capabilities. While Google aims to improve its search results by incorporating insights from Reddit discussions, Reddit seeks to broaden its reach and engagement through Google’s expansive platform.

As both companies continue to explore opportunities for collaboration, users can expect to see more Reddit content integrated into Google products, facilitating easier access to valuable information and fostering greater participation in Reddit communities.

Read Google’s Announcement: An expanded partnership with Reddit

Read Reddit’s Announcement: Expanding our Partnership with Google