Birlasoft Ltd, a member of the CK Birla Group, has stepped into the field of Artificial Intelligence (AI) with the launch of its Generative AI platform named Cogito, as disclosed in an exchange filing on February 5. This move is part of the strategic initiatives by the $2.9 billion CK Birla Group, which previously formed a collaborative venture with Microsoft Azure OpenAI Service in January 2023.

As of February 5, Birlasoft’s market capitalization stands at ₹23,058.13 crore, with a 1.20 per cent decrease in trading at ₹836.20 on BSE by 12:42 pm.

Cogito is positioned as a comprehensive Generative AI platform designed to aid enterprises in innovation, optimization, and automation. Selvakumaran Mannappan, Chief Operating Officer at Birlasoft, noted, “This marks a significant milestone in our continuous mission to deliver innovative Generative AI solutions supporting enterprises on their path to success and competitiveness.”

The platform is expected to bring about improvements in decision-making, process automation, and overall business performance. Leveraging AI algorithms, machine learning, and deep learning, Cogito focuses on optimizing crucial business areas such as supply chain management, customer behavior prediction, and product design.

Key capabilities of Cogito include enterprise transformation and business optimization. The platform allows organizations to integrate innovative solutions, processes, and ideas, enabling them to devise roadmaps for operational improvement, adapt to market dynamics, and explore new growth avenues. Additionally, Cogito supports data-driven decision-making and continuous improvement.

Birlasoft aims to assist enterprises in their Generative AI journey with Cogito through pre-built tools, libraries, and frameworks, coupled with comprehensive training, educational materials, tutorials, and documentation. The company also provides ongoing technical support and regular updates to keep enterprises aligned with the latest developments and best practices in the Generative AI domain.

Birlasoft’s entry into AI with Cogito reflects its commitment to staying at the forefront of technological advancements and delivering practical solutions to businesses across various sectors.