Velou, headquartered in San Francisco, CA, has successfully raised $4 million in seed funding to further develop its AI-driven product data enrichment and search automation platform. Led by Animo Ventures, the funding round saw participation from Ascend, Sentiero, Revelry, Startup Haven, SK Ventures, and angel investors specializing in SaaS and retail industries.

The company, founded and led by Sadee Gamhewa, aims to utilize the capital to support strategic expansion initiatives, focusing on product enhancement, partnership cultivation, and key talent acquisition.

Velou’s platform offers tailored data models and comprehensive analytics designed specifically for various industries, empowering online businesses to streamline product catalog management and enhance customer interactions at scale. By leveraging artificial intelligence and machine learning technologies, Velou enables businesses to generate valuable insights and automate tasks related to product launches across multiple online platforms, including seamless integration with industry leaders such as SAP, Salesforce, Shopify, and BigCommerce.

“At Velou, our proprietary AI and machine learning technology, featuring advanced computer vision and natural language understanding, is designed to make products highly discoverable. We achieve this by uncovering deep semantic insights and aligning them seamlessly with customer intent,” explained Sadee Gamhewa, Velou’s Founder and CEO.

Velou’s commitment to revolutionizing ecommerce operations extends beyond product data enrichment. The platform also optimizes product discovery tools such as on-site search, product recommendations, SEO, and digital marketing touchpoints. This holistic approach serves as an AI copilot for ecommerce businesses, enabling them to eliminate manual processes efficiently, minimize data errors, and expedite product launches while ensuring consistency and accuracy in product information.

Over the past year, Velou has experienced exponential growth, doubling its customer base and attracting renowned global luxury brands, large department stores, and rapidly expanding ecommerce retailers. The company’s success can be attributed to its industry-specific focus, which allows for the creation of customized models tailored to each sector’s unique requirements, ultimately enhancing essential ecommerce functions and transforming the online shopping experience.

“We believe that the current state of the art in AI represents an internet-scale platform shift that will impact every ecommerce business in the world,” stated Kirby Winfield, Founding General Partner at Ascend. “Sadee and Velou not only have a vision for creating a next-generation AI-driven ecommerce infrastructure platform; they have a product in the market today solving practical problems for major ecommerce brands.”

Antonio Osio, General Partner at ANIMO Ventures, expressed excitement about Velou’s potential to become a category leader, citing Gamhewa’s extensive experience in AI/ML ecommerce tools as a driving force behind the company’s success.

The recent funding injection will enable Velou to pursue its strategic expansion plans, focusing on product development, forging partnerships, and recruiting top talent. With its mission to empower businesses to prioritize customer needs, enhance operational efficiency, and drive profitability, Velou is poised to play a pivotal role in shaping the future of ecommerce through innovation and automation.

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