Accenture has officially launched its Generative AI Studio in Bengaluru, India, marking a significant stride in its $3 billion investment plan into AI and data over the next three years. The studio, situated within Accenture’s Innovation Hub, is designed to bring together the company’s expertise and technological investments to offer a holistic suite of generative AI capabilities aimed at optimizing business processes and facilitating enterprise reinvention.

Empowering Co-Creation and Transformation

The Generative AI Studio focuses on fostering co-creation between Accenture’s data and AI team and its clients. This collaborative approach aims to streamline the development of solutions based on a modern data and AI foundation, LLM architecture, ecosystems partnerships, talent, and responsible AI frameworks.

Senthil Ramani, Global Lead – Data & AI, Accenture, emphasized the transformative potential of generative AI, stating, “Clients today understand the massive opportunity that generative AI can bring to optimize and reinvent their business, opening up new avenues for growth.”

The studio introduces services such as the proprietary gen AI model “switchboard,” customization techniques, model-managed services, and specialized training programs. It aligns with a broader industry trend, as highlighted in a recent Accenture survey indicating that 74% of C-suite executives plan to increase AI-related spending in 2024, a significant rise from 50% in the previous year.

Mahesh Zurale, Global Lead – Advanced Technology Centers Global Network, Accenture, emphasized the studio’s role in this upward trend, stating, “The studio in Bengaluru offers robust generative AI capabilities combined with world-class technology services and in-depth industry knowledge.”

Accessing the Future of AI at the Bengaluru Studio

Nestled within Accenture’s Innovation Hub, the Bengaluru studio taps into the strategic investments made in Accenture’s Center for Advanced AI, leveraging over 1,450 pending and issued patents in AI and insights gained from over 300 active generative AI projects.

The studio envisions a future where clients worldwide can prioritize capabilities across the value chain, making a seamless shift to scale their AI investments rapidly and responsibly.

Accenture’s Generative AI Studio emerges not just as a testament to technological innovation but as a platform that empowers businesses, embraces collaboration, and opens new frontiers in the realm of generative AI.